Afghanaid

Afghanaid is an international humanitarian, non-governmental organisation (NGO) created in 1983 specifically to protect Afghanistan’s interests in the context of sustained and ongoing wars and the inevitable associated humanitarian crises.

The charity approached us to develop a print-based advertising campaign in association with ‘Pukka Teas’ to promote a fundraising event in London’s West End. The design needed to reflect the wild and raw mountainous landscape of Afghanistan. Crucially, it also had to contain space for a complimentary cupper! (still in tea bag form!).

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Print