The Hackney Parasol Co.

The Hackney Parasol company is a start-up brand specialising in exotic wares from the exotic Far East; specifically dazzling parasols of all colours and sizes.

The remit was to create a logo that hinted towards a bygone era of overseas trade, yet projected a clean and modern aesthetic. Classic, stylised typography and semi-literal iconography helped to give this logo a pleasing, vintage aesthetic.