Strandweaver Press

Strandweaver press is a publishing company set up by Jani White, a prominent specialist in Chinese medicine for gynaecology, obstetrics and andrology. She practices throughout the UK and in Europe.

The logo needed to indicate the nature of Jani’s business – a crossroads for ideas of a holistic, scientific nature. The client wanted the iconographic aspect of the logo to stylishly echo DNA’s helical structure, whist keeping its typography firmly rooted in the traditional medical publishing world. The end result is a clean, ever-so-slightly alternative visual aesthetic that presents the brand in a confident and elegant fashion.